{"id":68939,"date":"2023-05-31T15:39:16","date_gmt":"2023-05-31T12:39:16","guid":{"rendered":"https:\/\/www.ekol.com\/?p=68939"},"modified":"2023-05-31T15:45:35","modified_gmt":"2023-05-31T12:45:35","slug":"ekol360-kuresel-e-ticaret-trendlerine-isik-tutuyor","status":"publish","type":"post","link":"https:\/\/archive.ekol.com\/tr\/ekol360-kuresel-e-ticaret-trendlerine-isik-tutuyor\/","title":{"rendered":"Ekol360 K\u00fcresel E-Ticaret Trendlerine I\u015f\u0131k Tutuyor"},"content":{"rendered":"
[vc_row][vc_column][mk_fancy_title tag_name=”h1″ size=”26″ font_family=”none” el_class=”ucgen ucgenbasinbulteni”]Ekol360 K\u00fcresel E-Ticaret Trendlerine I\u015f\u0131k Tutuyor[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text css=”.vc_custom_1685536439352{margin-bottom: 0px !important;}”]\n

E-ticaretin yenilik\u00e7i markas\u0131 <\/span>Ekol360,<\/span> <\/span>2023 E-Ticaret Rehberi: Trendler, Zorluklar ve F\u0131rsatlar<\/span> ba\u015fl\u0131kl\u0131 bir rapor haz\u0131rlad\u0131. E-ticarette k\u00fcresel \u00f6l\u00e7ekte 2022 y\u0131l\u0131nda ya\u015fanan geli\u015fmeleri g\u00f6zler \u00f6n\u00fcne seren rapor, ayn\u0131 zamanda 2023 y\u0131l\u0131 ve sekt\u00f6r\u00fcn gelece\u011fine dair \u00f6nemli ipu\u00e7lar\u0131 veren bir rehber niteli\u011finde. <\/span><\/p>\n

Ekol360 E-Ticaret Lideri Melike \u00d6zeker, <\/span><\/strong>2022 y\u0131l\u0131 verileri do\u011frultusunda k\u00fcresel e-ticaret trendlerinin derinlemesine incelendi\u011fi, 2023 y\u0131l\u0131na \u0131\u015f\u0131k tutan bir \u00e7al\u0131\u015fma yapt\u0131klar\u0131n\u0131 belirterek,<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][mk_image src=”https:\/\/www.ekol.com\/wp-content\/uploads\/2023\/05\/348839737_759488425883041_5945557786443921129_n.jpg” image_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][mk_blockquote font_family=”none”]Bu rapor, e-ticaretin bug\u00fcn\u00fc ve yar\u0131n\u0131n\u0131n bir foto\u011fraf\u0131n\u0131 \u00e7izmeyi hedefleyip, stratejik bir ajanda ortaya koyuyor. Bu \u00e7al\u0131\u015fman\u0131n i\u015fletmelere e-ticaret yolculu\u011funda bir rehber olmas\u0131n\u0131 istiyoruz.[\/mk_blockquote][vc_column_text css=”.vc_custom_1685536468251{margin-bottom: 0px !important;}”]\n

diye konu\u015ftu. <\/span><\/p>\n[\/vc_column_text][mk_fancy_title tag_name=”h1″ margin_top=”10″ font_family=”none”]\n

UZUN VADE BA\u015eARININ YEN\u0130 ANAHTARI: YAVA\u015e B\u00dcY\u00dcMEYE ALI\u015eMAK<\/h3>\n[\/mk_fancy_title][vc_column_text css=”.vc_custom_1685536579325{margin-bottom: 0px !important;}”]\n
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Raporda, d\u00fcnya genelinde 5,8 trilyon dolar gelir elde eden e-ticaretin, 2020\u2019deki y\u00fczde 26,7\u2019lik b\u00fcy\u00fcme rekorunun ard\u0131ndan 2021\u2019de y\u00fczde 16,8, k\u00fcresel ekonomide ya\u015fanan resesyon nedeniyle 2022\u2019de ise y\u00fczde 7,1\u2019lik bir b\u00fcy\u00fcme ger\u00e7ekle\u015fti\u011fine dikkat \u00e7ekilerek, sekt\u00f6rde yeni normalin yava\u015f ama istikrarl\u0131 b\u00fcy\u00fcme oldu\u011fu belirtildi. Raporda, 2023 y\u0131l\u0131 i\u00e7in beklenen b\u00fcy\u00fcme oran\u0131n\u0131n y\u00fczde 8,9 oldu\u011fu ifade edildi. <\/span><\/p>\n

D\u00fcnya genelinde 2022 y\u0131l\u0131nda 900 milyar dolar olan s\u0131n\u0131r a\u015f\u0131r\u0131 e-ticaretin 2023\u2019te 1,1 trilyona ula\u015faca\u011f\u0131 tahminine yer verilen raporda, bu b\u00fcy\u00fcmenin ard\u0131nda Amazon, Alibaba ve eBay gibi uluslararas\u0131 pazar yerlerinin artan pop\u00fclerli\u011fi ve lojistik ve \u00f6deme sistemlerinde ya\u015fanan geli\u015fmeler oldu\u011fu g\u00f6sterildi.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][mk_fancy_title tag_name=”h1″ margin_top=”10″ font_family=”none”]\n

B\u00dcY\u00dcMEDE STRATEJ\u0130K YAKLA\u015eIMLAR
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Raporda, E-Ticaret B\u00fcy\u00fcmesine Stratejik Yakla\u015f\u0131mlar ba\u015fl\u0131\u011f\u0131 alt\u0131nda; ABD, Almanya ve Brezilya\u2019n\u0131n e-ticarette \u00f6nde gelen \u00fclkeler haline gelmesinin <\/span>\u00e7evrimi\u00e7i<\/span> varl\u0131klar\u0131n\u0131 art\u0131rmaya \u00e7al\u0131\u015fan i\u015fletmeler i\u00e7in e\u015fsiz f\u0131rsat ve zorluklar yaratt\u0131\u011f\u0131na i\u015faret edildi. \u0130\u015fletmelerin Kuzey Amerika\u2019ya geni\u015fleyerek, b\u00f6lgedeki \u00e7evrim i\u00e7i entegre ekosistemin sa\u011flad\u0131\u011f\u0131 \u00e7ok kanall\u0131 f\u0131rsatlar\u0131 de\u011ferlendirebilece\u011fi belirtildi. Ayr\u0131ca Brezilya ve Kanada ile s\u0131n\u0131r a\u015f\u0131r\u0131 ticaret f\u0131rsatlar\u0131 sayesinde b\u00fcy\u00fcme ve geni\u015fleme potansiyellerini art\u0131rabilecekleri belirtildi. Almanya e-ticaret pazar\u0131n\u0131n istikrarl\u0131 b\u00fcy\u00fcme, b\u00f6lgesel geni\u015fleme f\u0131rsatlar\u0131 ve olgun bir m\u00fc\u015fteri taban\u0131 sundu\u011fu, Avrupa e-ticaret pazar\u0131ndaki b\u00fcy\u00fck pay\u0131 sayesinde bu \u00fclkenin ayn\u0131 zamanda <\/span>\u00e7evrimi\u00e7i<\/span> faaliyetlerini geni\u015fletmek isteyen i\u015fletmeler i\u00e7in geli\u015fmi\u015f lojistik ve entegre altyap\u0131ya eri\u015fim sa\u011flad\u0131\u011f\u0131 bilgisi de raporda payla\u015f\u0131ld\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][mk_fancy_title tag_name=”h1″ margin_top=”10″ font_family=”none”]\n

2023 TRENDLER\u0130<\/span><\/h3>\n[\/mk_fancy_title][vc_column_text css=”.vc_custom_1685536639810{margin-bottom: 0px !important;}”]\n
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Raporda, e- ticaret sekt\u00f6r\u00fcnde 2023 y\u0131l\u0131nda takip edilmesi gereken \u00f6nemli trendler ise \u015fu \u015fekilde s\u0131raland\u0131: \u00c7oklu kanal, sosyal ticaret, d\u00f6ng\u00fcsel ticaret, yeni nesil dijital tedarik zinciri uygulamalar\u0131. <\/span><\/p>\n

Sosyal medya ve e-ticaretin birle\u015fmesinin markalara yeni b\u00fcy\u00fcme f\u0131rsat\u0131 yaratt\u0131\u011f\u0131na dikkat \u00e7ekilen raporda, d\u00fcnya genelinde sosyal medya platformlar\u0131ndan yap\u0131lan sat\u0131\u015flar\u0131n 2022\u2019de 992 milyar dolara ula\u015ft\u0131\u011f\u0131 bilgisine yer verilirken, ABD ve \u00c7in pazar\u0131nda ya\u015fanan geli\u015fmeler \u00f6rnek g\u00f6sterildi. ABD\u2019de 2022\u2019de 45 milyar dolar olan sosyal ticaret perakende gelirlerinin 2025 y\u0131l\u0131nda 80 milyar dolara ula\u015faca\u011f\u0131 tahmini ile \u00c7in\u2019in \u00e7evrimi\u00e7i canl\u0131 yay\u0131n sat\u0131\u015f pazar\u0131n\u0131n \u00fc\u00e7 y\u0131l i\u00e7erisinde \u00fc\u00e7 milyar dolardan 171 milyar dolara ula\u015ft\u0131\u011f\u0131 rapordaki \u00e7arp\u0131c\u0131 veriler oldu.<\/span><\/p>\n

Ekol Lojistik<\/span>\u2019ten elde etti\u011fi deneyimi, perakende ve e-ticaret alan\u0131nda yenilik\u00e7i ve dijital \u00fcr\u00fcnler yaratmak i\u00e7in kullanan <\/span>Ekol360<\/span> taraf\u0131ndan haz\u0131rlanan <\/span>2023 E-Ticaret Rehberi: Trendler, Zorluklar ve F\u0131rsatlar<\/span> raporunun tamam\u0131na <\/span>ekol360.com<\/span><\/a> web sitesinden <\/span>ula\u015f\u0131labiliyor. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][mk_fancy_title tag_name=”h1″ size=”26″ font_family=”none” el_class=”ucgen ucgenbasinbulteni”]Ekol360 K\u00fcresel E-Ticaret Trendlerine I\u015f\u0131k Tutuyor[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text css=”.vc_custom_1685536439352{margin-bottom: 0px !important;}”] E-ticaretin yenilik\u00e7i markas\u0131 Ekol360, 2023 E-Ticaret Rehberi: Trendler, Zorluklar ve F\u0131rsatlar ba\u015fl\u0131kl\u0131 bir rapor haz\u0131rlad\u0131. E-ticarette k\u00fcresel \u00f6l\u00e7ekte 2022 y\u0131l\u0131nda ya\u015fanan geli\u015fmeleri g\u00f6zler \u00f6n\u00fcne seren rapor, ayn\u0131 zamanda 2023 y\u0131l\u0131 ve sekt\u00f6r\u00fcn gelece\u011fine dair \u00f6nemli ipu\u00e7lar\u0131 veren bir rehber niteli\u011finde. […]<\/p>\n","protected":false},"author":33,"featured_media":68940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-68939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nEkol360 K\u00fcresel E-Ticaret Trendlerine I\u015f\u0131k Tutuyor - Ekol Logistics 4.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archive.ekol.com\/tr\/ekol360-kuresel-e-ticaret-trendlerine-isik-tutuyor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ekol360 K\u00fcresel E-Ticaret Trendlerine I\u015f\u0131k Tutuyor\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][mk_fancy_title tag_name=”h1″ size=”26″ font_family=”none” el_class=”ucgen ucgenbasinbulteni”]Ekol360 K\u00fcresel E-Ticaret Trendlerine I\u015f\u0131k Tutuyor[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text css=”.vc_custom_1685536439352{margin-bottom: 0px !important;}”] E-ticaretin yenilik\u00e7i markas\u0131 Ekol360, 2023 E-Ticaret Rehberi: Trendler, Zorluklar ve F\u0131rsatlar ba\u015fl\u0131kl\u0131 bir rapor haz\u0131rlad\u0131. E-ticarette k\u00fcresel \u00f6l\u00e7ekte 2022 y\u0131l\u0131nda ya\u015fanan geli\u015fmeleri g\u00f6zler \u00f6n\u00fcne seren rapor, ayn\u0131 zamanda 2023 y\u0131l\u0131 ve sekt\u00f6r\u00fcn gelece\u011fine dair \u00f6nemli ipu\u00e7lar\u0131 veren bir rehber niteli\u011finde. 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Ekol Logistics 4.0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/archive.ekol.com\/tr\/ekol360-kuresel-e-ticaret-trendlerine-isik-tutuyor\/","og_locale":"en_US","og_type":"article","og_title":"Ekol360 K\u00fcresel E-Ticaret Trendlerine I\u015f\u0131k Tutuyor","og_description":"[vc_row][vc_column][mk_fancy_title tag_name=”h1″ size=”26″ font_family=”none” el_class=”ucgen ucgenbasinbulteni”]Ekol360 K\u00fcresel E-Ticaret Trendlerine I\u015f\u0131k Tutuyor[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text css=”.vc_custom_1685536439352{margin-bottom: 0px !important;}”] E-ticaretin yenilik\u00e7i markas\u0131 Ekol360, 2023 E-Ticaret Rehberi: Trendler, Zorluklar ve F\u0131rsatlar ba\u015fl\u0131kl\u0131 bir rapor haz\u0131rlad\u0131. E-ticarette k\u00fcresel \u00f6l\u00e7ekte 2022 y\u0131l\u0131nda ya\u015fanan geli\u015fmeleri g\u00f6zler \u00f6n\u00fcne seren rapor, ayn\u0131 zamanda 2023 y\u0131l\u0131 ve sekt\u00f6r\u00fcn gelece\u011fine dair \u00f6nemli ipu\u00e7lar\u0131 veren bir rehber niteli\u011finde. 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